Tag Archives: twitter

What I’m Looking Forward in Public Relations and Marketing in 2014

The new year always brings a sense of renewal and hope. I’m optimistic that the year of 2014 will be a stellar year for PR and Communication. Why?

Other than the fact that job growth in this sector is projected by the Bureau of Labor Statistics to grow significantly over the next 10 years, personally, I am busy. And that feels good!

Here’s what I’m looking forward to: Twitter Chats for Education - Ameerah Palacios

  • Teaching a Twitter Chats course in the spring to teachers in my school district. More teachers are looking for ways to safely integrate more digital communication tools in to the classroom and I look forward to showing them. Follow me on Twitter to see some of my engagement with teachers. 
  • Presenting at the Roxbury High School Media Conference in May on how high school students that fully embrace LinkedIn and showcase their talents.
  • NSPRA logo with nameSpeaking at National School Public Relations Association National Seminar in July.
    I’ll be presenting a workshop on productivity and efficiency for school PR professionals.
  • Starting my doctoral program in education. I’ve worked in healthcare, retail, and nonprofit industries and by far, working in education has been the most rewarding. Alas, I have come to point to where I would like to move from outsider to insider and grow in my knowledge, so that I can contribute and improve how school districts are engaging the communities they serve. NBMBAA_Logo
  • And most importantly, serving the causes and communities I love with pro bono projects, committee work, guest panels and more! Giving back is truly one of the best aspects of where I am in life right now.

What are you looking forward to this year?

Email Marketing: A Discussion on Email Subject Lines

I love being sold to, I really do. Especially at the mall, where commission-based salespeople kindly ask if they can “Ask me a question” or if they’re bold enough, just walk up to me and lather the lotion they’re trying to sell me on my hand so I can experience it (yes it has happened).

But that’s face-to-face sales and that’s not what this blog is about.

Let’s talk about e-mail subject lines.

I read a lot of my email via my mobile phone. I get a lot of emails from retailers, because I love to shop and can’t resist coupons. So when I received an email from Fab.com the other day, I was intrigued. The email subject was VERY long. I think every nearly product they were trying to showcase was mentioned in the email.

Is this the best way to do it? Depends on the strategy. Give them everything at once so you’ve built their awareness and then sell VS. lure them in with something clever and win them over with your great “brand.” There are so many people who really don’t read their email that I don’t blame Fab.com for just getting to the point.

Consider how other retailers design their emails:

Some keep it short, others embellish a little, but Fab.com gets it ALL in. And I kind of like it! It is certainly breaking the status quo, but isn’t that the point? You notice it and you want to read it.

But is Fab.com’s rambling subject line habit good for you to try? Here’s a few resources to help you think about as you curate your own:

Open Rates and Effectives: MailChimp’s tips and Subject Line Researcher project http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line

Hubspot’s Secret Sauce for Awesome email Subject Lines: http://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx

Have you seen any email subject lines you liked or absolutely despised? Share your stories!