Category Archives: inbound marketing

Have you ever had one of those days (or months) where you just can’t keep up with everything being thrown at you? There are times when our office has to take care of an emergency and other things seem to fall by the wayside, including our proactive and positive social media posts.

That is why we find it very beneficial to schedule our social media messages in advance.  Whether it is details about an upcoming district event, back-to-school information or a reminder to take a survey – you can use several tools to set up social media posts ahead of time.

Our office uses the scheduling tool on Facebook as well as the free version of HootSuite for Twitter.

Scheduling your posts offers many opportunities and advantages:

• You are in control of your posting schedule and can post on social media in the evenings and weekends without having to be…

I had always wanted to try a Facebook ad. Suddenly last spring an opportunity arose when the school board decided – at the very last minute – to approve open enrollment (a new option in our state) for students who live beyond our boundaries.

With only a four-week application window, no advance notice and a tiny budget, I decided social media might be my only affordable option to get the news out quickly.

The process is easy: On your Facebook page, under the gear symbol, click “Create Ad.” Then, just follow the steps.

To create your ad, use a compelling picture, some bullet points that appeal to your target audience and include a link to your website. You can create several different ads if you wish, and the campaign will use them in rotation.

Can you afford this? Yes, because you set the budget up front. Facebook will not exceed the…