| There has been a study released by Volinsky Consulting that indicated that the price of inbound marketing is 62% than the cost of outbound marketing, which is the traditional way. This study shows how the internet has affected marketing, that's why it … See all stories on this topic » |
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Tag Archives: social media
Why Inbound Marketing for Trade Shows is Not an Oxymoron
By Biserka Anderson, Published April 2, 2012 To the staunchest of inbound marketing devotees, the idea of combining inbound marketing with one of the most expensive outbound marketing methods may seem ludicrous. Especially since trade shows are proven …
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Four ways to boost inbound marketing with online advertising
PPC, Facebook ads and banner advertising – what's a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix. A successful inbound marketing …
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Inbound Marketing & SEO – Seize Opportunity or Resist Change
by Andy Betts, March 16, 2012 Comments Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, …
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Blog Conversion Optimization [Episode 4] – Tuesday’s Inbound Marketing Tips …
Slides and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday's Tips & Tactics – Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative's Director …
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eSynergize Online Solutions Expands its Emphasis on Inbound Marketing to Drive …
eSynergize Online Solutions continues to expand its emphasis on inbound marketing for its clients due to its increasing effectiveness. In order to encourage businesses to embrace this less traditional approach to marketing, eSynergize recently rolled …
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“Inbound Marketing for Manufacturers Study” Reports Current Marketing Trends …
EATONTOWN, NJ, April 4, 2012 /PRNewswire-iReach/ — Grass Roots Marketing, Inc. (GRM), an inbound marketing firm providing services for the manufacturing sector, reported the results of a study called "Inbound Marketing for Manufacturers" today.
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“Inbound Marketing for Manufacturers Study” Reports Current Marketing Trends …
By Grass Roots Marketing, Inc. EATONTOWN, NJ, April 4, 2012 — /PRNewswire-iReach/ — Grass Roots Marketing, Inc. (GRM), an inbound marketing firm providing services for the manufacturing sector, reported the results of a study called "Inbound …
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SpinWeb Joins Inbound Marketing Team at HubSpot as a Value Added Reseller
HubSpot values its Value Added Resellers and is looking forward to working with SpinWeb to spread the knowledge and success of inbound marketing. SpinWeb is pleased to announce that it has joined the HubSpot inbound marketing team as a Value Added …
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Email Marketing: A Discussion on Email Subject Lines
I love being sold to, I really do. Especially at the mall, where commission-based salespeople kindly ask if they can “Ask me a question” or if they’re bold enough, just walk up to me and lather the lotion they’re trying to sell me on my hand so I can experience it (yes it has happened).
But that’s face-to-face sales and that’s not what this blog is about.
Let’s talk about e-mail subject lines.
I read a lot of my email via my mobile phone. I get a lot of emails from retailers, because I love to shop and can’t resist coupons. So when I received an email from Fab.com the other day, I was intrigued. The email subject was VERY long. I think every nearly product they were trying to showcase was mentioned in the email.
Is this the best way to do it? Depends on the strategy. Give them everything at once so you’ve built their awareness and then sell VS. lure them in with something clever and win them over with your great “brand.” There are so many people who really don’t read their email that I don’t blame Fab.com for just getting to the point.
Consider how other retailers design their emails:
Some keep it short, others embellish a little, but Fab.com gets it ALL in. And I kind of like it! It is certainly breaking the status quo, but isn’t that the point? You notice it and you want to read it.
But is Fab.com’s rambling subject line habit good for you to try? Here’s a few resources to help you think about as you curate your own:
Open Rates and Effectives: MailChimp’s tips and Subject Line Researcher project http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line
Hubspot’s Secret Sauce for Awesome email Subject Lines: http://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx
Have you seen any email subject lines you liked or absolutely despised? Share your stories!
Ameerah Palacios, APR, CTA, MBA 
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