Tag: marketing research

Transparency Remains Key as the Communications Industry Evolves

“The future of technology is the future of communications,” said IBM Research senior vice president and director Dr. John Kelly on day two of the 2012 Arthur W. Page Society Annual Conference. Indeed, the discipline of public relations that began in the early 20th century has and continues to evolve substantially with the advent of new technologies and platforms ranging from…

Changing landscape of advertising – China Daily

Changing landscape of advertisingChina DailyWhen we break down the components of great advertising, we have two key factors. A message that engages and motivates the consumer combined with a medium that is selected to effectively target the desired consumer, with as little wastage as possible.and more » via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHg_NbH_f1niJXd7pFXFZkihmHWLA&url=http://europe.chinadaily.com.cn/epaper/2012-09/07/content_15742165.htm