Changing landscape of advertising – China Daily

Changing landscape of advertising
China Daily
When we break down the components of great advertising, we have two key factors. A message that engages and motivates the consumer combined with a medium that is selected to effectively target the desired consumer, with as little wastage as possible.

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via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHg_NbH_f1niJXd7pFXFZkihmHWLA&url=http://europe.chinadaily.com.cn/epaper/2012-09/07/content_15742165.htm

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