Can Advertising Change the World? – HBR Blog Network – Harvard …

But persuading people is what advertising is designed to do. So as marketers become more authentically committed to corporate responsibility goals, expect to see more for-profit companies investing in social marketing

via http://blogs.hbr.org/hbr/hbreditors/2013/02/can_advertising_change_the_world.html

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: