The article, The Anatomy of a Successful Online Press Release: A Refresher, really freshens up press release writing for the SEO world we live in.
The only thing it is missing is that a successful online press release usually has some sort of multimedia to it … a podcast, a photo, a YouTube video … something!
Finding the right SEO keywords is so important since press releases are really great at building backlinks to websites, which is important for search engine rankings.
Why is that important?
Because organic search still trumps paid search for lead generation.
For more tips of writing press releases, take a look at this article on how Social Media is redefining the standard press release: