Paying Attention to Trends Among Culturally-Centric Media




In the age of micromarketing, paying attention to the evolution of media among certain demographics and cultural groups is becoming increasingly important.

No longer can you ignore small trends, lest you miss out on the next movement and miss an important pitch target. Reading about “The Future of Black Media,” I was reminded about the overall goal for PR and marketing practitioners to find the right audiences for client and brand messages.

Read up to get a sense of what’s the latest in “Black Media” here.