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Tag Archives: PR
Silly Signage – June 1 edition (Cemetery)
I was driving by a cemetery in the St. Louis area this week and I noticed they had a sign out front near the entrance that read “Celebrating 100 years.” That’s right. Let’s celebrate … SOMETHING.
OK. What exactly are we celebrating? The fact that there are more dead people? That the cemetery has been around for a really long time?
Maybe they should have been more specific with a tagline of some sort to clarify. Just saying!
Moral of the story: Your signage should be clear and communicate more than just a vague message. Otherwise you may miss an opportunity to score a home run with your audience.
For example, the cemetery could had something under the “Celebrating 100 years” like “In your community” or “Family-owned and operated since 19XX.”
Am I overthinking this? Let me know. And if you’ve seen some silly signage, pass it along so I can share the sign for a future post.
A PR Basic Reinforced – Humanize the Story
I was surfing the net when I came across an interview with the CEO of a global PR firm who gave out a list of tips. I love reading lists and couldn’t resist.
The first one, “Humanize the story,” seemed too simple to be included in such a list at first. I could hear the “C’mon, give me something I can use!” phrase in my head. But when I really started to think about the suggestion I realized it was truly worthy enough to be said.
Putting a face behind the product or service you’re trying to sell is one of the most strongest ways to tell your company’s story and explain your brand to an uninformed public.
Humanizing a story is a lesson from the newsie 101 playbook, but how can such a principle get lost in public relations? To me, it’s usually the first way I think about when cultivating a strategy. Are PR professionals too busy overwhelming an audience with the details of their latest campaign before thinking about how to make the pitch actually useful to reporters? Maybe.
Such a simple tip reminds me of how much PR is similar to journalism – it’s all about the storytelling and content is always king.
Ameerah Palacios, APR, CTA, MBA 
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