Tag: corporate communications

Facebook to kill off Sponsored Results, streamline its advertising efforts – Engadget

Facebook to kill off Sponsored Results, streamline its advertising effortsEngadgetFacebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but … via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFLn4qcePcrCgFQhMu_oLJCWfxnMg&url=http://www.engadget.com/2013/06/14/facebook-to-kill-off-sponsored-results/ Advertisements

The Rise of Social TV: How Social Media Is Amplifying TV Advertising – Business Insider

The Rise of Social TV: How Social Media Is Amplifying TV AdvertisingBusiness InsiderResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with …and more » via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE9Etijm50ue46E9STfSQFHqYIZ3g&url=http://www.businessinsider.com/social-media-amplifying-tv-advertising-2013-6

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] – Search Engine Watch

Times of India Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]Search Engine WatchBut what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn’t effective, or is it really to do with the fact …Why…

A New Spin On Location Based Advertising – Forbes

A New Spin On Location Based AdvertisingForbesLocation based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly … via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGKwfwQdagX7c_6u9ihqqzGZIWxTg&url=http://www.forbes.com/sites/marketshare/2013/05/10/a-new-spin-on-location-based-advertising/

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 – AdAge.com

AdAge.com Study: Mobile Marketing Industry to Employ 1.4 Million In 2015AdAge.comWhile the overall spending and sales growth rates are predicted to correlate, the study also found that the return on mobile advertising spending will decrease slightly through 2015 as the smartphone market diversifies. The ratio of sales to spend will …and more » via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH2M-KRjEVJUgr_EFX1LCU9YmJRVQ&url=http://adage.com/article/digital/study-mobile-marketing-industry-employ-1-4-million-2015/241328/

Communicating with the Boss: A ‘No-Spin Zone’

Successful professionals in the public relations business generally abhor “spin” as a description of preferred communication strategy.  We shudder when a boss or colleague or client, challenged by a condition that requires response, turns to us and asks, “Okay, how do we spin this?” Despite some defense of the word as a common method of impacting opinion, “spin” to most…