Tag: ameerah

Communicating with the Boss: A ‘No-Spin Zone’

Successful professionals in the public relations business generally abhor “spin” as a description of preferred communication strategy.  We shudder when a boss or colleague or client, challenged by a condition that requires response, turns to us and asks, “Okay, how do we spin this?” Despite some defense of the word as a common method of impacting opinion, “spin” to most…