Tag: ameerah

Earning the APR: My Thoughts on The Process

Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. I highly recommend the APR. Social media has accelerated the number of people entering the PR profession – in a bad way. You hear of reports of unethical edits…

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RE: APR Critics: Down With Education!

There are so many public relations and marketing professionals who criticize the APR.

Yet, here I am, studying for the APR exam and hoping to achieve this monumental credential before the year is out.  I am not fazed.

I don’t mind the chatter and I don’t let other people’s definition of the APR persuade my decision to go for the credential. Getting the APR for me is showing my commitment to public relations. That’s it! I love the aspect of striving for a higher standard – this is much needed in PR due to those in the profession who give it a bad name. Even when I was a news reporter I didn’t mind PR people or give them names like “flack,” but I understand they were just doing their job. And on some days, I needed them to help me with my stories, give me access to the CEO or official, or help me round out my perspective.

I appreciate PRSA recognizing that it was time to update the credential and do better. This is a positive step in diversifying the types of people who obtain the APR, and give it more meaning to those who already possess it.

Facebook to kill off Sponsored Results, streamline its advertising efforts – Engadget

Facebook to kill off Sponsored Results, streamline its advertising effortsEngadgetFacebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but … via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFLn4qcePcrCgFQhMu_oLJCWfxnMg&url=http://www.engadget.com/2013/06/14/facebook-to-kill-off-sponsored-results/

The Rise of Social TV: How Social Media Is Amplifying TV Advertising – Business Insider

The Rise of Social TV: How Social Media Is Amplifying TV AdvertisingBusiness InsiderResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with …and more » via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE9Etijm50ue46E9STfSQFHqYIZ3g&url=http://www.businessinsider.com/social-media-amplifying-tv-advertising-2013-6

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] – Search Engine Watch

Times of India Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]Search Engine WatchBut what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn’t effective, or is it really to do with the fact …Why…

A New Spin On Location Based Advertising – Forbes

A New Spin On Location Based AdvertisingForbesLocation based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly … via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGKwfwQdagX7c_6u9ihqqzGZIWxTg&url=http://www.forbes.com/sites/marketshare/2013/05/10/a-new-spin-on-location-based-advertising/

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 – AdAge.com

AdAge.com Study: Mobile Marketing Industry to Employ 1.4 Million In 2015AdAge.comWhile the overall spending and sales growth rates are predicted to correlate, the study also found that the return on mobile advertising spending will decrease slightly through 2015 as the smartphone market diversifies. The ratio of sales to spend will …and more » via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH2M-KRjEVJUgr_EFX1LCU9YmJRVQ&url=http://adage.com/article/digital/study-mobile-marketing-industry-employ-1-4-million-2015/241328/

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