Tag: ameerah PR

Communicating with the Boss: A ‘No-Spin Zone’

Successful professionals in the public relations business generally abhor “spin” as a description of preferred communication strategy.  We shudder when a boss or colleague or client, challenged by a condition that requires response, turns to us and asks, “Okay, how do we spin this?” Despite some defense of the word as a common method of impacting opinion, “spin” to most…

Transparency Remains Key as the Communications Industry Evolves

“The future of technology is the future of communications,” said IBM Research senior vice president and director Dr. John Kelly on day two of the 2012 Arthur W. Page Society Annual Conference. Indeed, the discipline of public relations that began in the early 20th century has and continues to evolve substantially with the advent of new technologies and platforms ranging from…