The new year always brings a sense of renewal and hope. I’m optimistic that the year of 2014 will be a stellar year for PR and Communication. Why? Other than the fact that job growth in this sector is projected by the Bureau of Labor Statistics to grow significantly over the next 10 years, personally, I am busy. And that feels good!…
Category: New
#sunrise #stlouis #stl #travel #mother #child
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I love the #sunrise
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Sunrise at Lambert Airport Terminal #2 #stl #travel #stlouis #sunrise
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As the great Bobby Brown once uttered, “too hot to handle, too cold to hold.” I’m glad I’m heading to Jersey today. Not so warm there!
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Can’t get no satisfaction? Just tweet about yourself
Harvard study finds that when people disclose details about themselves on social networks, they get the same sense of pleasure as they do from eating, getting money or having sex. Researchers at Harvard University have gotten to the bottom of why so many people are compelled to share our every thought, movement, like and want through social networks like Twitter,…
Email Marketing: A Discussion on Email Subject Lines
I love being sold to, I really do. Especially at the mall, where commission-based salespeople kindly ask if they can “Ask me a question” or if they’re bold enough, just walk up to me and lather the lotion they’re trying to sell me on my hand so I can experience it (yes it has happened). But that’s face-to-face sales and that’s not…
Media Coaching – The Power of Just Being Yourself
Ah, gotta love last minute media coaching! Just counseled the director of a senior living community in O’Fallon who will be on the radio tomorrow morning. Yes, I did give her a page of talking points so she would feel comfortable, but the most important thing I told her? Just be yourself … PEOPLE RELATE TO PEOPLE, not a building,…
Great Marketing With Car Accessories
Being at the park with the pooch became an unexpected novelty once I noticed his car. A man had not only wrapped his car in a pleasing and colorful design to advertise his car tinting business, he took his message one step further: he installed a business card holder box on the back of the trunk. He’s awesome. And I…
Paying Attention to Trends Among Culturally-Centric Media
In the age of micromarketing, paying attention to the evolution of media among certain demographics and cultural groups is becoming increasingly important. No longer can you ignore small trends, lest you miss out on the next movement and miss an important pitch target. Reading about “The Future of Black Media,” I was reminded about the overall goal…
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