What I’m Looking Forward in Public Relations and Marketing in 2014

The new year always brings a sense of renewal and hope. I’m optimistic that the year of 2014 will be a stellar year for PR and Communication. Why?

Other than the fact that job growth in this sector is projected by the Bureau of Labor Statistics to grow significantly over the next 10 years, personally, I am busy. And that feels good!

Here’s what I’m looking forward to: Twitter Chats for Education - Ameerah Palacios

  • Teaching a Twitter Chats course in the spring to teachers in my school district. More teachers are looking for ways to safely integrate more digital communication tools in to the classroom and I look forward to showing them. Follow me on Twitter to see some of my engagement with teachers. 
  • Presenting at the Roxbury High School Media Conference in May on how high school students that fully embrace LinkedIn and showcase their talents.
  • NSPRA logo with nameSpeaking at National School Public Relations Association National Seminar in July.
    I’ll be presenting a workshop on productivity and efficiency for school PR professionals.
  • Starting my doctoral program in education. I’ve worked in healthcare, retail, and nonprofit industries and by far, working in education has been the most rewarding. Alas, I have come to point to where I would like to move from outsider to insider and grow in my knowledge, so that I can contribute and improve how school districts are engaging the communities they serve. NBMBAA_Logo
  • And most importantly, serving the causes and communities I love with pro bono projects, committee work, guest panels and more! Giving back is truly one of the best aspects of where I am in life right now.

What are you looking forward to this year?

Can’t get no satisfaction? Just tweet about yourself

Harvard study finds that when people disclose details about themselves on social networks, they get the same sense of pleasure as they do from eating, getting money or having sex.

Researchers at Harvard University have gotten to the bottom of why so many people are compelled to share our every thought, movement, like and want through social networks like Twitter, Facebook, Foursquare, Instagram and Pinterest.

http://www.latimes.com/business/technology/la-fi-tn-self-disclosure-study-20120508,0,7870124.story

Email Marketing: A Discussion on Email Subject Lines

I love being sold to, I really do. Especially at the mall, where commission-based salespeople kindly ask if they can “Ask me a question” or if they’re bold enough, just walk up to me and lather the lotion they’re trying to sell me on my hand so I can experience it (yes it has happened).

But that’s face-to-face sales and that’s not what this blog is about.

Let’s talk about e-mail subject lines.

I read a lot of my email via my mobile phone. I get a lot of emails from retailers, because I love to shop and can’t resist coupons. So when I received an email from Fab.com the other day, I was intrigued. The email subject was VERY long. I think every nearly product they were trying to showcase was mentioned in the email.

Is this the best way to do it? Depends on the strategy. Give them everything at once so you’ve built their awareness and then sell VS. lure them in with something clever and win them over with your great “brand.” There are so many people who really don’t read their email that I don’t blame Fab.com for just getting to the point.

Consider how other retailers design their emails:

Some keep it short, others embellish a little, but Fab.com gets it ALL in. And I kind of like it! It is certainly breaking the status quo, but isn’t that the point? You notice it and you want to read it.

But is Fab.com’s rambling subject line habit good for you to try? Here’s a few resources to help you think about as you curate your own:

Open Rates and Effectives: MailChimp’s tips and Subject Line Researcher project http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line

Hubspot’s Secret Sauce for Awesome email Subject Lines: http://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx

Have you seen any email subject lines you liked or absolutely despised? Share your stories!

Media Coaching – The Power of Just Being Yourself

Ah, gotta love last minute media coaching! Just counseled the director of a senior living community in O’Fallon who will be on the radio tomorrow morning.

Yes, I did give her a page of talking points so she would feel comfortable, but the most important thing I told her?

Just be yourself … PEOPLE RELATE TO PEOPLE, not a building, not a service, but another person who can convey credibility and trust.

No matter what you plan to say if the delivery is not sincere, the media placement is not valuable. The old saying, “it’s not what you say, but how you say it, really holds true in this regard.”

 

Great Marketing With Car Accessories

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Being at the park with the pooch became an unexpected novelty once I noticed his car.

A man had not only wrapped his car in a pleasing and colorful design to advertise his car tinting business, he took his message one step further: he installed a business card holder box on the back of the trunk.

He’s awesome. And I took a card just to find out who the mastermind was.

Paying Attention to Trends Among Culturally-Centric Media

 

 

 

In the age of micromarketing, paying attention to the evolution of media among certain demographics and cultural groups is becoming increasingly important.

No longer can you ignore small trends, lest you miss out on the next movement and miss an important pitch target. Reading about “The Future of Black Media,” I was reminded about the overall goal for PR and marketing practitioners to find the right audiences for client and brand messages.

Read up to get a sense of what’s the latest in “Black Media” here.