Category: Lessons Learned

Earning the APR: My Thoughts on The Process

Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. I highly recommend the APR. Social media has accelerated the number of people entering the PR profession – in a bad way. You hear of reports of unethical edits…

The Anatomy of a Successful Online Press Release: A Refresher

The article, The Anatomy of a Successful Online Press Release: A Refresher, really freshens up press release writing for the SEO world we live in. The only thing it is missing is that a successful online press release usually has some sort of multimedia to it … a podcast, a photo, a YouTube video … something! Finding the right SEO keywords…

The Evolution of Branding : Q&A with “Brand Zeitgeist” author Chris Houchens

There are people in this world who go with the flow. And then there are people like Chris Houchens, who are progressive, trend-sensitive and always “on to something” and remain a step ahead. He’s someone to watch. As an online and multimedia enthusiast while working as a biz reporter at the Bowling Green Daily News I had a routine of…

Computer-Assisted Reporting and Finding Local Chilean Ties in the Capital Region

Leonardo Villarroel replied to my twitter inquiry only after I translated his Spanish-written feed to English for a story I wrote for The Daily Gazette that was assigned to me Saturday night. Villarroel had studied at Union College in the summer of 2007, according to a profile published on the college’s Website. But he was back in his hometown of…

Writing AP Style with Ameerah

    My workshop – “Writing AP Style” – is published on-line with the help of The College of Saint Rose in Albany,  NY. Check it out! http://mediasite.strose.edu/mediasite/Viewer?peid=acaf840f-51b4-4c47-b511-196f554d1ed0 This workshop goes over common mistakes with AP style for both broadcast and print formats and presents hands-on exercises that will give you practical exposure with AP style and the differences in writing style from…