Earning the APR: My Thoughts on The Process

Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. I highly recommend the APR. Social media has accelerated the number of people entering the PR profession – in a bad way. You hear of reports of unethical edits…


RE: APR Critics: Down With Education!

There are so many public relations and marketing professionals who criticize the APR.

Yet, here I am, studying for the APR exam and hoping to achieve this monumental credential before the year is out.  I am not fazed.

I don’t mind the chatter and I don’t let other people’s definition of the APR persuade my decision to go for the credential. Getting the APR for me is showing my commitment to public relations. That’s it! I love the aspect of striving for a higher standard – this is much needed in PR due to those in the profession who give it a bad name. Even when I was a news reporter I didn’t mind PR people or give them names like “flack,” but I understand they were just doing their job. And on some days, I needed them to help me with my stories, give me access to the CEO or official, or help me round out my perspective.

I appreciate PRSA recognizing that it was time to update the credential and do better. This is a positive step in diversifying the types of people who obtain the APR, and give it more meaning to those who already possess it.

Facebook to kill off Sponsored Results, streamline its advertising efforts – Engadget

Facebook to kill off Sponsored Results, streamline its advertising effortsEngadgetFacebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but … via http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFLn4qcePcrCgFQhMu_oLJCWfxnMg&url=http://www.engadget.com/2013/06/14/facebook-to-kill-off-sponsored-results/

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