Author: Ameerah Palacios

Ameerah Palacios, APR, MBA is an award-winning millennial communications and media professional helping organizations elevate their brand. Kentucky born and bred, she has an extensive background in news media as an award-winning business journalist, former talk show host, radio anchor and television news producer. You can follow her @IAmAmeerah on Twitter.

Pinned to Ameerah’s PR tips on Pinterest

Just Pinned to PR tips: Use email to build a loyal consumer base and boost sales. Email is an intimate channel where your company can talk directly to the buyer. That’s why it’s important to ensure that your marketing messages resonate with the individual. Research says that “41% of people said they purchase more from retailers that send personalized emails…