Making an Impact in the World of Public Relations ROI Measurement …

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Rockland describes how public relations ROI and communications successes were measured through three case studies presented at the PR Moment Analytics Conference.
ComPRehension

via http://www.google.com/url?sa=X&q=http://comprehension.prsa.org/%3Fp%3D4800&ct=ga&cad=CAQQARgAIAIoATAAOABAqtLt_QRIAlgAYgVlbi1VUw&cd=ymVKxhNDgAg&usg=AFQjCNGP7PnRuM_SKu-Zz0AuNko3no8tug

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