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Facebook to kill off Sponsored Results, streamline its advertising efforts
Engadget Facebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but … |
Category Archives: What I’m Reading
The Rise of Social TV: How Social Media Is Amplifying TV Advertising – Business Insider
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Business Insider Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with … and more » |
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] – Search Engine Watch
Times of India |
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Search Engine Watch But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn’t effective, or is it really to do with the fact … Why Social Media Advertising Is Set To ExplodeSeattle Post Intelligencer Advert Fatigue Depresses The Number Of UK Facebook UsersChannelBiz Why Marketers Shouldn’t Care About Social MediaMediaPost Communications all 91 news articles » |
A New Spin On Location Based Advertising – Forbes
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A New Spin On Location Based Advertising
Forbes Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly … |
Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 – AdAge.com
 AdAge.com |
Study: Mobile Marketing Industry to Employ 1.4 Million In 2015
AdAge.com While the overall spending and sales growth rates are predicted to correlate, the study also found that the return on mobile advertising spending will decrease slightly through 2015 as the smartphone market diversifies. The ratio of sales to spend will … and more » |
Online CRM: A Transformation in Marketing Communications …
Customer relationship management, or CRM, is a marketing communications strategy geared toward the managing and facilitating of interactions with customers and potential sales prospects. As companies seek to increase …
via http://www.brainloaf.com/2010/03/04/online-crm-a-transformation-in-marketing-communications/
Can Advertising Change the World? – HBR Blog Network – Harvard …
But persuading people is what advertising is designed to do. So as marketers become more authentically committed to corporate responsibility goals, expect to see more for-profit companies investing in social marketing …
via http://blogs.hbr.org/hbr/hbreditors/2013/02/can_advertising_change_the_world.html
How to Optimize Your Marketing Communications for Google …
If you are publishing webpages, blog posts, press releases or other marketing communications on the web and getting traffic from Google is important to you –
13 Powerful Social Media Advertising Stats – Salesforce Blog
For marketers, social media is a growing topic in the advertising campaign conversation. How does social fit in? What results can it bring? Where should we advertise on social media? Before your next meeting, bring some of …
Communicating with the Boss: A ‘No-Spin Zone’
Successful professionals in the public relations business generally abhor “spin” as a description of preferred communication strategy. We shudder when a boss or colleague or client, challenged by a condition that requires response, turns to us and asks, “Okay, how do we spin this?”
Despite some defense of the word as a common method of impacting opinion, “spin” to most communication professionals smacks of manipulation, hype and other eroders of trust.
It was refreshing therefore when a boss was quoted, in a 2012 New York Times interview, as declaring his office as the place where spin stops. “I always tell my staff,” said Shawn H. Wilson, president of Usher’s New Look Foundation, “when you come in my office, you’re in a no-spin zone. Just be respectful.”
In his conversation with Adam Bryant (whose interviews with bosses have frequently exposed the good and the bad of leadership communication), Wilson came down hard on the danger of manipulating a message to achieve momentary advantage. “I’ve seen the habit in other organizations,” the CEO said, “and I saw it creeping into our organization, where people tend to make excuses or spin the truth: ‘Well, this did happen, but it’s because of this…’
“I felt it was important as a leader to say: ‘Listen, I don’t know why this happened, but we need to get to the core root of why it happened, and it has to be factual. It can’t be all these other things’.”
Be respectful; be honest. That mantra means the most when it comes from the boss, because—if the chief communicator and her team take it and apply it—it takes root in the rest of the organization, helping to fulfill a CCO accountability: influence the ongoing transformation of the culture toward shared values and mission achievement.
As this chief executive told the New York Times reporter, “When we started that, I definitely saw a difference in the culture.”
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E. Bruce Harrison
EnviroComm International
via http://www.awpagesociety.com/2012/11/communicating-with-the-boss/
Ameerah Palacios, APR, CTA, MBA 