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Borrowed Influence – Digital Connections – 360i Blog, Digital …

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May 16, 2012 by AMEERAH PR

Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion …

via http://blog.360i.com/social-media/borrowed-influence-pr-advertising

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