May 11, 2012 by AMEERAH PR
It's a form of inbound marketing. Instead of forcing your product upon a potential client or customer in a pushy, traditional format (like advertising), content is created for people to find when they want to and on their terms.
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from http://www.google.com/url?sa=X&q=http://bostinno.com/channels/social-and-content-should-work-together/&ct=ga&cad=CAcQARgAIAAoATAAOABA-6S1_QRIAlAAWABiBWVuLVVT&cd=eOiulq9S-jw&usg=AFQjCNEibucl3q4DvPkTBK1rZBpvgacbuQ
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