Inbound Marketing Measurement: Builders v Drivers

In any marketing program, there are builders and there are drivers. Successful inbound marketing relies on both, and this will impact how you measure success.
www.pr2020.com/blog/builders-drivers

from http://www.google.com/url?sa=X&q=http://www.pr2020.com/blog/builders-drivers&ct=ga&cad=CAcQARgAIAEoATAAOABAq8Ki_QRIAlgAYgVlbi1VUw&cd=9K5U6Pfop3Y&usg=AFQjCNEhNG9BT9nqS4jmP1K6o1e9lXD5Aw

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